THE COMPLETE ARCHIVE
The collected evidence.
Corporate certainties, questionable assumptions and occasional whiskey. Browse the comics in whatever order the evidence suggests.
All episodes
NO. 025The Long Run
Six customers said $2,900. A hundred said something else.
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NO. 024The Whole Story
Overall conversion is up 68%. Every segment went down.
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NO. 023The Survivors
They studied their best customers and learned what their best customers have in common.
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NO. 022The Conversion Miracle
Conversion is up sixty percent. Everything else is down.
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NO. 021The Miracle Sign
Tips doubled after the sign went up. So did the bartender's statistics.
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NO. 020The Model That Never Learned
Seasonality, saturation, macro conditions. Everything moved except the ads.
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NO. 019The Uncomfortable Forecast
Two million dollars expected. She brought the rest of the distribution too.
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NO. 018The Second Curve
She looked closer and found two customer populations hiding in one chart.
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NO. 017The Whale
Ten thousand customers looks diversified. The revenue says otherwise.
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NO. 016The Bell Curve
The model fit beautifully once the inconvenient customers were gone.
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NO. 015The Average Customer
The average customer is worth $8,000. The typical one isn't.
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NO. 014Updated Beliefs
One weak week is noise. Three in a row is a pattern.
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NO. 013The Expected Value
A 20% shot at $500K sounds bold. Dr. Bayes does the arithmetic.
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NO. 012The False Prophets
The guru promised explosive growth. Dr. Bayes asked about payback.
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NO. 011The Coin Toss
Three heads in a row. Two statisticians. One grudging agreement.
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NO. 010The Frequentist
He doesn't trust priors. That, too, is a prior.
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NO. 009The Unbiased Consultant
The free audit found one urgent opportunity: hiring the auditor.
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NO. 008The Gambler
Seven losses in a row. He's certain the next bet is his.
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NO. 007The Perfect Forecast
His forecast is always right. There's one small catch.
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NO. 006The First Date
Dr. Bayes meets a hypothesis he'd like to replicate.
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NO. 005The Mechanic
He'll update every belief except this one.
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NO. 004A Quick Learner
The bartender learns Bayes—and checks the tab.
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NO. 003The Disappearing Haystack
Thousands of premium customers. One rather large omission.
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NO. 002The AI Consultant
AI built the model. Confidence came free.
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NO. 001The Free Drink
His prior said no. The bartender had new evidence.
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