EPISODE 002 · THE POSTERIOR
The AI Consultant
A beautiful dashboard is not understanding. An AI consultant announces his first Bayesian marketing mix model. Dr. Bayes has one small question.
THE COMICTap any panel to open it at full size
A NOTE FOR CURIOUS MINDS
Behind the joke.
A Bayesian model is only as credible as its assumptions, data and diagnostics. AI can help write model code, but it cannot magically make an implausible prior or poorly identified marketing effect trustworthy. The consultant has outsourced the implementation without understanding the inference.
SPEECH BUBBLES, IN WORDS
The transcript.
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Consultant: AI just built my first Bayesian marketing mix model.
Dr. Bayes: Do you understand the priors?
Consultant: No.
Dr. Bayes: Then it built your confidence.