The Unbiased Consultant
A free audit with exactly one recommendation. An ad agency's free audit concludes that the client should hire the agency. Dr. Bayes asks who designed it.
Behind the joke.
An audit is only as credible as its independence. When the firm that designs the review also profits from its recommendation, the conclusion was effectively chosen before any data arrived. Dr. Bayes isn't dismissing the agency's ideas; he's discounting evidence produced by someone with a stake in the answer.
The transcript.
For readers who prefer dialogue without zooming in.
Read the dialogue ↘
Consultant: Our free audit uncovered major opportunities in omnichannel synergy, AI optimization, and full-funnel acceleration.
Executive: Impressive.
Dr. Bayes: And what did the audit recommend?
Consultant: That you hire us.
Dr. Bayes: Extraordinary. Who designed the audit?
Consultant: We did.
Dr. Bayes: Then it wasn't an audit. It was a sales pitch with bullet points.